For those of our readers involved in Public Affairs, below is the first in a series of ideas for stake Public Affairs directors. Thank you to Jamie Larsen, the Boston Stake Director of Public Affairs, for her work on this project, as well as her willingness to share this best practice with other stakes and wards around the world.
Photo courtesy tilsonburg, istockphoto
Overview:
The Boston Massachusetts Stake is in the process of conducting informational meetings on Mormonism in our libraries. The goal is not to proselytize but put forth correct information about the faith in a neutral community setting that allows people to see Mormons up-close and ask questions. Our ward bishoprics have asked a husband and wife that live in the town of the library to prepare a Powerpoint presentation that gives an overview of the faith, our history and beliefs, and then conduct a Q & A at the end of the presentation. This is also not in anyway a political event, but with Mitt Romney’s presidential campaign, it has thrust Mormonism into the public spotlight in a way that has generated numerous questions from friends and neighbors. We are simply seeking to answer those questions.
Publicity:
Publicity is a challenging aspect of this project. We have put event information in the town newspapers, posted information on town event list-serves, posted flyers and asked members to hand out flyers or invite people who might be interested. We also contacted and invited local clergy and interfaith groups and asked, where appropriate, for them to pass along the information.
Outcomes so far:
We have conducted these discussions in two libraries so far. In Maynard , Massachusetts ten people from the community attended. Two were invited by members and the other eight came because of other publicity. One couple came because they like Mitt Romney and plan to vote for him and can’t figure out why his Mormonism is such as issue. They also said that everywhere they turn lately it feels like Mormonism keeps coming up: with Mitt, with this library seminar and the missionaries knocked on their door this week. They wondered if we were stalking them? Our presenter confirmed that we were (smile). Two years ago we also did a library presentation in Brookline , Massachusetts . Eight people from the community came.
The Goals:
1. Advertise the event widely. From a marketing perspective, maybe the biggest bang from this event is the hundreds of people that read about it in the newspaper.
2. It provides an opportunity to reach out to clergy groups in many towns to just introduce ourselves and begin taking part in community discussions on religion and participating in community service. We have let the PA representative find the contact information for clergy groups then pass it to the bishop to make the call introducing himself, explaining our goal with this library program, asking for suggestions and volunteering to help in future community programs.
3. It provides an opportunity to distribute correct information about the church and allows people to meet a real Mormon and hopefully begin to build relationships of trust.
The Big Obstacle:
We advertise that this is not a proselytizing event and we must keep our word. We have felt this is not the right event to have missionaries attend. We also don’t ask people for their contact information or pass out literature. We do think that giving out the presenters’ contact information if anyone has further questions is a good idea and announcing that our church meetings are open to the public is a good idea. In Maynard, some members who attended asked people for contact information so they could send the missionaries, we are going to try to avoid this in the future.
Feedback:
The Maynard presentation focused on living a contemporary Mormon life, reviewed various programs, and gave an overview of a typical day for a Mormon family. The presenters did an excellent job of using humor and keeping the presentation very lighthearted (very much their personalities). They did talk about polygamy and some of our beliefs and history. One gentleman said he wanted to hear much more about the church’s history.
Event Description:
We think this event description worked very well and advise using something similar:
Contemporary Mormonism 101 at Maynard Public Library
Phil and Julie Berry of Maynard will present “Contemporary Mormonism 101: A Secular Discussion” Thursday, January 31, at 7 pm at the Maynard Public Library, 77 Nason Street .
A frank discussion of what it means to be a Mormon – and raise a Mormon family – in the 21st Century, and how to separate fact from fiction in the national conversation about the LDS Church . Do Mormons think and vote alike? Why the restrictive dietary rules? Do Mormons still practice polygamy? How do Mormons explain their Christianity?
Neither a proselytizing nor political event; all questions welcome.
Phil Berry, software entrepreneur, and Julie Berry, children’s book author, have lived in Maynard for nearly seven years, and are the parents of four school-age sons. For more information, email Jamie Larsen at [email protected].
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