I have been in training to sell furniture. I work for a company that believes building rapport should come before all else. It is taboo in our store to start the conversation asking, “What brings you in the store?” or “what are you looking for?” Rather we are to get to know our customers, ask them about their interests and build common ground.
Our trainer wrote on the board:
“People don’t care what you know, until they know you care.”
Wow, what gospel truth spoken in a very secular setting. It reminded me of how the Savior taught by ministering to people. He always showed genuine caring before he preached.
People wanted to know what the Savior knew, because they knew He cared.
Consider something I read by Renee Olson on blacklds.org. She shares an example of how caring can make the difference.
Can you relate an experience where real caring helped build common ground and friendship?
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